Demand & performance
Aggregated, anonymised signals across regions and dealers.
AI Executive Summary
EV demand is up 28% YoY in London. London leads volume but London shows the highest untapped propensity score (78/100) — prioritise EV inventory and finance offers there next quarter.
20
Total leads
£522/mo
Avg budget
20%
EV share
+8pp MoM
London
Top region
38 leads
Demand heatmap — UK
Highest demand
London · 38
Manchester · 27
Birmingham · 22
Leeds · 18
Glasgow · 16
Bristol · 14
Liverpool · 13
Sheffield · 11
Newcastle · 10
Cardiff · 9
Budget clusters
Headline
<£300 dominates buyer demand (30% of leads).
Vehicle demand trends
Vehicle mix
30%
Saloon
AI Insights
Last 30 daysTrend
Demand for EV is increasing in London (+55% YoY) — prioritise EV inventory in NW region.
Affordability
Customers under £400 budget dominate (30% of leads) — expand entry-tier finance offers.
Mix
Saloon remains the category leader (30%); Sedan demand declining 12% MoM — consider rebalancing.
Dealer
Northern Auto Manchester leads conversion at 29% — replicate playbook in lower performers.
Dealer performance
| Dealer | Leads | Conversions | Conv. rate | vs benchmark | Lead quality |
|---|---|---|---|---|---|
| Premium Motors London | 142 | 38 | 27% | ↑ 2.7pp | 74/100 |
| Northern Auto Manchester | 118 | 34 | 29% | ↑ 4.7pp | 71/100 |
| Midlands Drive Birmingham | 96 | 21 | 22% | ↓ 2.2pp | 65/100 |
| Yorkshire Cars Leeds | 84 | 19 | 23% | ↓ 1.5pp | 68/100 |
| Highland Auto Glasgow | 72 | 14 | 19% | ↓ 4.6pp | 60/100 |
| Westside Bristol | 68 | 17 | 25% | ↑ 0.9pp | 70/100 |